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In this episode, Zahir Siddique breaks down how companies can go beyond cost savings and leverage sustainability for long-term business growth and resilience. 🌱📈

🔹 Sustainability as a driver for innovation & efficiency
🔹 Strengthening brand recognition & market positioning
🔹 How major players like Google are setting the benchmark

Sustainability isn’t just an expense—it’s a strategic investment. Find out how businesses can reframe their approach